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Unilever To Put Alberto VO5 and Rave on the Selling Block

Sales are ordered by the U.S. Dept. of Justice.

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By: TOM BRANNA

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The U.S. Department of Justice (DOJ) and Alberto-Culver have reached an agreement that will enable Unilever to complete its proposed acquisition of the Alberto Culver Company. Under the terms of the agreement, Unilever will divest the Alberto VO5 brand in the U.S. from the Alberto Culver portfolio and the Rave brand from the Unilever portfolio. Subject to customary closing conditions, the acquisition is expected to close on or about May 10, 2011. The Alberto Culver transaction remains subj...

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